Bremont Presents the Terra Nova 38… In Pink
Probably the least expected colour for a Bremont watch.
The leading watch of the brand’s transformation, the Terra Nova collection was launched earlier this year at Watches and Wonders as a brand new line for Bremont. A retro-inspired take on the field watch, it was first presented as an instrument with classic colours and purposeful complication, including a chronograph and a version with a compass bezel, reinforcing the adventure theme. But today, it’s a bit of an unexpected release that we’ll talk about… A pink dial at Bremont, housed in the most compact watch of the collection, the time-only Terra Nova 38.
This new Terra Nova 38 Pink will surely create mixed reactions, as it marks a strong rupture with the classic codes of the brand. But, as you know, Bremont is under a deep restructuring and this new watch once again shows it. Designed to “demonstrate the versatility of the Terra Nova collection” and “add a refreshing contrast and a British sense of daring to the robust field watch design,” as explained by the brand, this new watch is all about its dial colour.
This element aside, it retains all technical elements of other Terra Nova 38 models, including the 904L steel tonneau-shaped case with brushed surfaces, polished accents and compact dimensions – 38mm diameter, 44mm length. Fairly robust, this adventure-themed watch is water-resistant to 100m and features a solid back engraved with a map. It comes equipped with an oversized crown bearing the Wayfinder logo (the brand’s new identity) and is powered by a Sellita SW200, a tried-and-tested automatic movement that mimics the specs of the ETA 2824.
While other editions of the Terra Nova 38 were available in anthracite or white, with vintage-coloured lume elements, this new version is… well, pink. Very pink indeed. The matte base is coloured in a light shade of pink with the 3D blocks of SLN and the hands in white. As with other 38mm versions, this Terra Nova 38 Pink has a time-only display with only minutes and hours. Note that, compared to inaugural models, the size of the logo and printings has been reduced.
Worn exclusively on a 90L steel bracelet, with a folding clasp and quick-change system, the Terra Nova 38 Pink is released as a limited edition of 250 pieces, priced at EUR 3,600 or GPB 3,000. For more details, please visit Bremont.com.
6 responses
I think someone posted this comment before, but humor me the chance at a replay.. you don’t Have to cover Davide’s Bremont you know, for all of us
If my husband ever gave this to me, straight up divorce no ifs or buts. The judge would completely understand as soon as he looked at the cover photo of the watch on your homepage.
and “add a refreshing contrast and a British sense of daring to the robust field watch design,”….
Made me laugh out loud.
Well done Bremont. Another epic fail.
What is this mess. What’s the adage for selling watches to women. Shrink it and pink it.
Bremont are struggling.
Bremont has lost its way! From the Wright Flyer to this. Huge fail.