All About Louis Erard’s Latest Collaboration Watches, Including Label Noir & Massena LAB

Last week was a busy time for the MONOCHROME team and the watch industry, with what’s now known as the second big event in the watch calendar: Geneva Watch Days 2022. Until now, we’ve shared our written coverage, but our presence at this fair allowed us to meet with some of the brand’s CEOs and representatives. And what’s better than to have them in front of our camera, showing and explaining their watches? Now, it’s time for Manuel Emch of Louis Erard to reveal his strategy for the brand, to tell us more about the reasons behind all these (cool) collaboration models, including the latest  Massena LAB watch, the surprising model with Seconde/Seconde/ or the all-new Label Noir edition. And a hint of what to expect in the future too…

For more details about Louis Erard, please visit the brand’s website here.