Monochrome Watches
An online magazine dedicated to fine watches

TAG Heuer Monaco 50th Anniversary, From the Origins to The Future

Looking back at one of the most iconic chronograph watches, created half a century ago: the MONACO!

| By Brice Goulard | 1 min read |

#Monaco50 it is! As TAG Heuer has just unveiled the fifth and last watch in the 50-year commemorative collection, the Monaco 2009-2019 model, reviewed here, it is now time for us to finally publish our latest video project: TAG Heuer Monaco 50th Anniversary, From the Origins to The Future! 

Heuer Globetrotter Exhibition - Monaco (Paris centrepiece)
The 1969 Heuer Monaco Blue Dial ref. 1133B

This year, 2019, TAG Heuer is celebrating the 50th anniversary of one of its most iconic models, a chronograph distinguished by its signature square case, its racing inspirations, its equally iconic Calibre 11 movement; the Heuer Monaco, which would later become the TAG Heuer Monaco… The watch worn by Steve McQueen in the 1971 Le Mans movie – it’s undeniable that the ‘King of Cool’ helped cultivate the legend surrounding the TAG Heuer Monaco.

Steve McQueen with his Heuer Monaco 1133B on the wrist, on the set of the 1971 Le Mans movie

In this in-depth movie to celebrate the 50th anniversary of the TAG Heuer Monaco, we’ll cover this chronograph watch from its origins, to the present models and the 50-year limited editions, as well as the future of this incredible, legendary, iconic watch.

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For this #Monaco50 movie, our guest will be the great and oh-so-knowledgeable Catherine Eberlé-Devaux (Heritage Director at TAG Heuer), a good friend of ours and one of the greatest Heuer collectors and experts, Arno Haslinger, and finally Guy Bove (TAG Heuer Product Director) – presented by the one and only Frank Geelen, MONOCHROME’s founder. Enjoy this new, in-depth and passion-infused video!

More details at

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