TAG Heuer and Abarth partner with the Abarth 595 Competizione by TAG Heuer and a dedicated Carrera
Abarth, the customization department of Fiat that some of you may know for the funky 1970s cars and numeral victories in rally, is about to launch a new limited edition of its fastest, funniest car, the Abarth 595 Competition resulting here from a partnership with TAG Heuer. This Abarth 595 Competizione by TAG Heuer features a specific matte grey wrapping, 17″ racing wheels, Brembo brakes and racing seats in Alcantara… Wait, is Monochrome-Watches turning into a car magazine?… No worries, the main point of interest here concerns what will be delivered with the car, a specific limited edition watch, the TAG Heuer Carrera Abarth 595 Competizione.
Why is this partnership so cool? Usually, watches associated to cars are of two types. The first ones are made on request of the brand and sold directly by the car manufacture, like the not-so-cheap quartz Ferrari watches, sold on their own website or BMW watches sold at the car dealer. The other types are watches made by watch manufactures, in partnership with a brand they sponsor (for instance, the Hublot Ferrari watch, the Oris Audi or the TAG Heuer Nissan). Here, in the case of the partnership between Abarth and TAG Heuer, the story is a bit different as the car is adorned by TAG Heuer and the watch is adorned by Abarth… And the best of all is that this watch is directly delivered with the car, in a limited run of 30 pieces, just like the car. And that’s the very cool factor.
The watch in question is nothing very new. The TAG Heuer Carrera Abarth 595 Competizione is a classical Carrera, with 7750-based movement, black dial, black tachymeter scale via an insert on the bezel. The 41mm case is also regular, with the typical Carrera-style lugs. The racing ambiance is completed by a perforated leather strap with red stitchings, reminiscent of the brake calipers and stitchings of the seats of the 595 Competizione. The main distinctive feature of the TAG Heuer Carrera Abarth 595 Competizione is the Abarth logo inserted in the small second sub-dial at 9 (the famous aggressive scorpion with red and yellow background, two iconic colours of Italian racing cars) and some specific satined flanks (instead of the normal polished ones).
Even if we’re not car specialists (and we’re not going to debate about performance or handling… well maybe a Monochrome-Cars will exist one day, who knows), we’ll however briefly look at the Abarth 595 Competizione by TAG Heuer, which is basically one of the funniest city/sports cars of the actual production. This little devil has 180hp (thanks to a specific exhaust system… which in the flesh sounds like crazy), a matte grey wrapping specific 17″ racing wheels, a Brembo braking system with bright red calipers, bucket seats with red stitchings and dedicated plates signed “TAG Heuer” one the flanks and inside the car… and of course the TAG Heuer Carrera Abarth 595 Competition ready in the glove-box!
Price for both the car AND the watch: 27,790 Euros. Really, that’s one of the coolest car/watches partnership we’ve seen recently.