Monochrome Watches
An online magazine dedicated to fine watches

STOWA was Founded in 1927 by Walter Storz with its current headquarters in Pforzheim, Germany. The name is a blend of its founder - Sto from his last name, Wa from his first. The brand is known for traditional pilot’s and Bauhaus watches. The primary models were the Marine Beobachtungsuhr (Observation Watch) and 55mm Pilot-B Watches, and STOWA was one of only five pilot watch manufacturers who were allowed to build these watches (A. Lange & Söhne, Laco, Wempe and IWC were the others).

Today, there are six collections that start with the traditional Pilot and continue with Marine, Classic, Chronograph, Sports and Bauhaus. The Pilot line includes faithful reproductions of flieger models with many customization options that range from either automatic or hand-wound movements, rotor/gear engravings and more. Prices generally fall between EUR 1,000 and 1,500 with a few exceptions. 

In 1996, Jörg Schauer became the owner of STOWA and guided its collections until 2021, when it became a part of Tempus Arte Group with Lang & Heyne. STOWA is one of Germany’s most popular luxurious yet attainable watchmakers with a direct connection to its historic portfolio. 

History of STOWA

STOWA is founded by Walter Storz in Hornberg, Germany
The company moves its headquarters to Pforzheim
STOWA introduces watches in the Bauhaus style
The Luftwaffe commissions the Marine Beobachtungsuhr and 55mm Pilot-B Watches for the war effort
STOWA factory is destroyed at the end of the war and moves to Rheinfelden
Factory and headquarters are finished in Rheinfelden
RUFA (Rheinfelder Uhrteilefabrik) is founded and RUFA-Anti-Shocks are introduced in movements
Werner Storz, son of the founder, joins the company
STOWA introduces the “smallest alarm clock in the world” at the Hannover watch fair
Founder Walter Storz dies
Jörg Schauer acquires STOWA
The new production building with STOWA museum in Engelsbrand was completed
Stowa Chronograph debuts
The Flieger Verus 40 received the Red Dot Design Award
STOWA becomes part of Tempus Arte Group
STOWA moves back to the roots in Pforzheim and launches a new brand make-over and online shop