Longines Adds an Art Deco Sector Dial to its DolceVita Automatic

To be fair, the Longines DolceVita has never been the most appealing watch of the brand. Sure, it is elegant and certainly well executed, but its rectangular case and “Cartier-esque” dials could never really compete with the attractiveness of the Heritage collection. It is one of those collections that is simply overlooked by the watch community. However, without entirely changing the recipe, the winged hourglass brand has just launched a new edition that might change the situation. Here’s the 2021 Longines DolceVita Automatic with a cool Art Deco Sector Dial. 

As mentioned, the DolceVita is a collection that doesn’t attract much attention and is often overlooked – apart from being one of the watches worn by French President Macron. Till today, most of the models were equipped with highly traditional “flinqué” dials – a machine-applied process that looks like guilloché – and Roman numerals. Maybe a bit too shy and too classic.

However, for its 2021 collection – which comprises a new Silver Arrow watch, a blue/titanium edition of the Avigation BigEye and new colours for the LLD – Longines has decided to spice up its rectangular dress watch with a cool dial. Surfing on the overall Art Deco concept of this watch and based on the success of its Heritage Classic model, Longines adds a two-tone sectorised dial with painted Arabic numerals. It is paired with blued steel hands for the hours, minutes and seconds. The central part with a crosshair has a matte silvered finished while the hour chapter ring on the periphery is vertically brushed with a metallic effect – classic elements of sector dials. Finally, a railroad minute track is printed on the edge. All in all, a very cool, retro-styled dial that drastically changes the look of this watch. The only thing that might jar is the date placed well in the centre of the dial.

The rest remains true to other medium-size Longines DolceVita Automatic watches. The polished steel case measures a restrained 28.20mm in width, while the height is of 47mm. The watch is protected by a curved sapphire crystal and the back is solid steel. Water-resistance is rated at 30m, classic for a dress watch. Inside the case is the calibre L592, an automatic movement produced by ETA with 45h power reserve and 4Hz frequency.

This new Longines DolceVita Automatic with Art Deco Sector Dial is available on a light brown or black alligator strap. Its price is expected to be the same as the flinqué editions, meaning about EUR 1,500.

More details at www.longines.com.