The Montford Watch Co. Rubus, A Cool Field Watch with Charity in Mind

It can get a bit tiring introducing “another” affordable field watch from “another” new microbrand, but the Rubus from Montford Watch Company is different, supporting Tusk’s charity work in Africa with a well-thought timepiece that’s anything but an afterthought. From the textured steel grey dial, proven automatic movement and a pair of cool straps, the Rubus is a great option for outdoor enthusiasts beyond the commendable work with an important wildlife charity. It’s currently limited to 100 pieces, but that could change if sales are strong. 

The brushed stainless steel case is 40mm in diameter and 11mm in height, which is ideal for a contemporary field watch (lug-to-lug is 48mm). The crystal is mineral glass, as is the exhibition caseback, although that’s certainly acceptable given the price point. Water resistance is rated at 100 metres, so this is a bonified field watch for just about any adventure. Strap options include khaki vegan leather with white stitching and a woven safari green recycled ocean plastic strap with orange stitching. Both straps come with steel pin buckles and quick-release levers.

The dial is “Elephant Grey” with a nice crosshatched pattern almost resembling a meteorite. White printed Arabic numerals contrast well, as do the hour and minute hands with white luminous inserts. An etched inner ring has a minute scale in black, and a date window sits at 3 o’clock. Nods to the Tusk charity include four orange Vs at the outermost perimeter, double markers every 15 minutes and THE CHALLENGE printed between 6 and 7 o’clock. Although subtle, fans of the charity will appreciate this branding. 

Powering the Rubus is a Miyota 8215 automatic. It has 21 jewels, beats at 21,600vph (3Hz) and features a 40-hour power reserve. Functions include central hours, minutes, hacking seconds and date. Accuracy is rated at -20/+40 seconds per day, although it’s generally more accurate in practice. The 8215 was introduced in 1977 and is a well-proven workhorse. 

As mentioned, the Rubus is currently limited to 100 pieces and 44% of sales will go to Tusk. This charity is dedicated to the conservation of African wildlife and has worked with partners like Bear Grylls and William, Prince of Wales. For more than 30 years, Tusk has worked in 20+ countries, on over 50 million hectares of land and has helped more than 40 threatened species. 

The Montford Watch Company Rubus retails for GBP 350 and can be ordered directly from the company’s website (with a listing on Tusk’s website as well). GBP 154 from each sale will go directly to Tusk, which makes this piece a true bargain when you do the math. For more information and to place an order, please visit montfordwatchco.com.