The Corum Concept Watch, A Window On The Future Of The Brand (Live Pics)

Concept watches (or concept cars) are usually made to showcase new styling or new technologies, and to gauge customer response. As such, they are a statement of intent. This is the idea behind Corum’s latest Concept Watch. Presented this week during Geneva Watch Days 2023, it will be the public arena to test reactions and to give an idea of the brand’s future styling. As you would expect from a “concept product” the design is anything but mild. We had the opportunity to take an early look at this three-dimensional skeletonized tourbillon movement hovering over an aventurine backdrop, and housed in a bold case.

Since its creation in the mid-fifties, Corum has always adopted creativity and a bold, unconventional spirit as guiding principles. From the Coin Watches to the Bubble, Golden Bridge or Admiral collections, the brand has always taken risks and demonstrated a unique flair for design. With their Concept Watch presented on the occasion of Geneva Watch Days 2023, the brand aims at perpetuating this philosophy with a distinctively shaped watch housing an intriguing skeletonized tourbillon movement.

The Corum Concept Watch puts its architectural, openworked movement to the fore, allowing the wearer to admire the watch’s inner workings and one-minute flying tourbillon hovering over an aventurine backdrop. An interesting opening in the caseback follows the shape of the gear train to bring light and transparency. The plate and the bridges are fashioned out of sapphire crystal. Together with the construction over different levels, it adds a compelling three-dimensional feel. It also creates eye-catching reflections and ever-changing perceptions with beautiful details throughout such as the skeletonized barrel and its aerial click spring, the distinctive wheel spokes or the tourbillon cage incorporating the brand’s key logo. The hand-wound Corum calibre CO 374 features 17 jewels. It beats at a frequency of 3Hz or 21,600vph and boasts a comfortable power reserve of 90 hours.

This movement is housed in a case whose distinctive “organic” shape makes it look slightly bigger than the 39.5mm diameter would suggest. Still, the dimensions are perfectly versatile, contemporary and envisioned by the brand as genderless. The use of recycled grade 5 titanium demonstrates the brand’s concern for sustainability while bringing extra wearing comfort. Turning the watch over, the case back features with engraved captions reminding of design sketches while a uniquely shaped opening offers another glimpse into the movement.

The Corum Concept Watch comes on a blue recycled textile strap with Velcro closure and a stainless-steel eyelet. A few units of the Corum Concept Watch could make it to production and be available for sale. The price is expected to be around CHF 420,000.

For more information, please visit www.corum-watches.com.