Breaking news: Hublot gets the rights of branding the helipads of the City of San Paulo, Brazil!

  • 01/04/2012

Hublot and National Civil Aviation Agency (ANAC) will customize the helipads of Sao Paolo in preparation of the World Cup Sao Paolo.

This press release just reached us. Hublot, well-known for their cooperation with football clubs, the FIFA and F1 Racing, just added a new affiliate business. All over the world, helipads are recognizable by the letter “H”, so why not transform this to the Hublot “H”?

Press release:

After 6 month of discussions with the National Civil Aviation Agency (ANAC), the Brazilian agency for the regulation and the safety of civil aviation, Mr. Jean-Claude Biver reached an agreement with Mr. Marcelo Pacheco dos Guaranys, Director – President of the ANAC, for the exclusive rights of branding the helipads of the city of Sao Paolo, Brazil.

a pre-Hublot helipad

The first transformations of the helipads will start in June 2012 in order to be completed for the 2014 FIFA World Cup in Brazil.

To celebrate the collaboration with the ANAC, Hublot will launch the HeliBang King Power in a limited edition of just 100 pieces made of a newfusion material based on Titanium and the composite of the helicopter blades.

Jean-Claude Biver, Chairman of Hublot: “Sao Paulo is crazy! There is an incredible traffic, very wealthy people and big companies, so the helicopter is the best way of transportation. Even if something happens on the other side of the city we can be there in 15 minutes. I am very happy that soon you will see Hublot from the sky !”

According to ANAC the number of helicopters in Sao Paulo state jumped from 374 to 569 between 1999 and 2011, making it the helicopter capital of the world ahead of both New York and Tokyo. Traffic jams often stretch to more than 130 miles in greater Sao Paulo, amegalopolis accommodating around 20 million people and 6 million cars.

 

Frank Geelen

Frank Geelen is an expert on Haute Horlogerie and his horological heart beats faster from beautiful hand-finished mechanical movements. He loves to explain all technical details of complications like tourbillons, minute repeaters, constant force escapements and column-wheel chronographs and he has been doing that for more than seven years. Besides publishing daily here at Monochrome Watches, Frank also writes for several other publications, both online and offline.

View all articles by Frank Geelen

One Response to “Breaking news: Hublot gets the rights of branding the helipads of the City of San Paulo, Brazil!”

  1. Erik says:

    Hublot seems more a marketing team than a watchmaking company.

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