ATTACK OF THE CLONES! See What Happens When a Body and Face are CLONED – But the Soul is Nowhere to be Found!
I’m truly sorry to dredge up this subject once again – but I’ve been asked by some highly influential people to pontificate on the sordid subject of ‘so called’ clone watches.
A few weeks ago I shared an exchange of messages back and forth with Monochrome-Watches.com Editor, Founder, Head-Honcho and newly-wed: Frank Geelen. This tĂȘte-Ă -tĂȘte was initiated by a âcloneâ watch Frank saw in the window of an Italian jewelry shop. We then played a little game of âyeah – but did you know about THIS oneâ sending links to auctions for clone watches back and forth. By the time we were done we were both a bit shocked at how many there were and we were also a bit horrified that the companies that created these watches were not fly-by-night organizations, they were generally well-regarded brands in the industry, with serious credentials and credibility at stake!
Frank asked if I could revisit the subject touched upon in Augustâs write-up about the legal action between Audemars Piguet and Tommy Hilfiger (read it here). This time weâve ratcheted up the stakes by focusing on real watch brands â not just a fashion designerâs âalso ranâ watch contraptions. Bulova, place your hands on the dashboard – you are under arrest!
From the proud maker of the very first electronic wristwatch come a slew of clones! I know that I have mentioned the Bulova “Royal Oak” before. There’s one for sale on Ebay (click here). What the exact historical context is, we don’t know. Some rumors even say that Genta offered this design to Bulova, before selling it to Audemars Piguet. Whether that’s the case or not, Bulova has found “inspiration” from other brands on another occasion. It seems that the proud American firm dialed down in the rolodex to the section marked âRâ for these. Tell me if they remind you of anything?
Gevril(ly got to see these!) It literally (and accurately) states on the Gevril website: âAlthough the company has been making fine Swiss watches for more than 250 years, many people never heard of Gevril until it was acquired in 2001 by watch industry insider Samuel Friedmann.â
Too true! Anonymity aside, Gevril as a holding company controls and/or distributes a basket of brands: Fortis and Lorenz two name two of the more horologically significant. How much âhorological significanceâ went into these? First up, a pastiche of a Gerald Genta creation that some of you may recognize.
And then… well this:
Utterly Speechless / Cover bands:
In the music industry there is a tradition performing âcoverâ songs. Performers pay homage (thereâs that word again!) to the artists that inspire them by interpreting their songs. In the 60âs lots of acts that went on to acclaim in their own right began by performing cover versions of popular songs. It could be argued that a whole genre of music, the much-maligned âProgressiveâ movement, was spawned by performers taking pop hits and transforming them into obtuse sounding songs with entirely new arrangements. But weâre not talking about music. Weâre not talking about new arrangements or innovations. At the end of the day weâre talking about an octagonal bezel with 8 hexagonal screws in it. We are talking about a 40mm diving case with a black dial and the familiar face that we know as the Submariner! Also – weâre not talking about up-and-coming brands – or back alley creations. The watches shown here are made by successful organizations with lengthy histories and achievements… taking the easy way out.
Feel free to shock us! Comment with some of your favorite cover-watches! (Remember, Monochrome-Watches.com is family entertainment, so do try to keep your comments respectable!